Connolly Printing LLC

What is NCOA^LinkTM (National Change of Address)?

 Every year approximately forty million Americans move their place of residence and/or   business, but their old addresses often remain in the mailer's computers. As a result, mailings continue to go to old addresses and not the new ones. United States Postal Service^® estimates that at least 8% of all standard class mail is undeliverable because of incorrect addresses. This means lost opportunities, lost sales, and wasted money.

 There is a solution. The NCOA^LinkTM system makes available current change of address information that can help reduce your undeliverable mail. Addressing errors are identified and corrected before mail enters the mail-stream. Mailers use NCOA^LinkTM to save thousands of dollars that would have been spent on wasted materials and postage. In addition, valuable customer names that would have been lost have been updated to receive current and future mailings.

Why Mail is Undeliverable

 The United States Postal Service^® has identified the following reasons for undeliverable mail:

The first line of the address:

• • Addressee unknown to carrier.
  • Addressee temporarily away.
  • Addressee's name misspelled.
  • Addressee's Street Address Errors.
  • Missing address line or street name.
  • No such or incorrect street.
  • No such or incorrect number.
  • Missing house number/ P.O. Box.
  • No such or incorrect apartment, suite, etc.
  • Missing or incorrect street directional or suffix
  • No such rural route number/rural route box.
  • Rural route address change to city-type address.

 The last line of the address:

• • Incorrect or missing ZIP Code.
  • Incorrect or missing city and/or state.

 Other reasons for un-deliverability:

• • Change of address on file.
  • Forward order expired.
  • Moved, left no address/box closed, left no order.
  • Address vacant.
  • No label/illegible label.
  • No mail receptacle.

How NCOA^LinkTM Works

Data processed through NCOA^LinkTM is first standardized to conform to USPS^® requirements, including the ZIP + 4^® code. Once the address has been standardized and the ZIP + 4^® code applied, an attempt is made to match the address against the NCOA^LinkTM File, which contains approximately 115 million records or 48 months of permanent address changes. Address change information is derived from the PS Form 3575, Change-of-Address Order, filed by relocating postal customers. If an exact match is made with the name and old address, the move information is provided to the mailer. NCOA^LinkTM helps reduce undeliverable-as-addressed mail by correcting input addresses prior to mailing. Since 1986, NCOA^LinkTM and its predecessors have saved mailers millions of dollars that otherwise would have been wasted in materials and postage.

NCOA^LinkTM Footnotes

NCOA^LinkTM Footnotes allow Anchor to assist the mailer in deciding on a set of business rules that would only drop records for those who moved without providing a new address. Records that are potential un-deliverables (but were not considered a NCOA^LinkTM match) are flagged as Footnotes. The mailer then can decide whether or not to mail to these addresses. However the quantity of “Footnotes” you will receive under NCOA^LinkTM may be very much reduced as compared to previous NCOA processing.

The Benefits of NCOA^LinkTM and Footnotes

NCOA^LinkTM provides mailers with the capability to receive a current address before mailings. NCOA^LinkTM provides additional benefits including Address Standardization and ZIP + 4® appending, ZIP™ Correction, Carrier Route Coding, and a CASS™ Reportand DPV™.

NCOA^LinkTM Footnotes and $$$ Advantages

The following example will demonstrate the effect of NCOA^LinkTM Footnotes processing of a 1 million mailing. If,

• • NCOA^LinkTM Footnotes match rate of .15% equals 1,500 mail not posted.
  • At $400/M (estimate to mail), the savings equal $600.00.
  • If the 1,500 NCOA^LinkTM Footnotes names are replaced with 1,500 deliverable names and a 2% response rate results this equals 30 additional orders.
  • If the average order is $50, Additional Sales = $1,500.

Processing a one million mailing with Footnotes included in the NCOA^LinkTM processing can result in additional savings and sales of $2,100 plus the potential ongoing revenue stream from these new customers.

NCOA^LinkTM CASE STUDY

NCOA^LinkTM and Footnotes
Cleans Your Customer & Prospect Files of Undeliverable Names & Addresses

Here are actual case stories...

The Cost of NCOA^LinkTM & Footnotes Processing is a Tiny Fraction of the $$'s You Save!!

The powerful NCOA^LinkTM software will make name & address corrections, correct ZIP™ Codes, standardize your addresses, add ZIP + 4® and Carrier Route codes to your file.